In the natural health and wellness space, visibility is everything. This Ayurvedic company needed to strengthen its online presence to better compete with global wellness brands and high-authority health content publishers.
About the Client
The client operates in the Ayurveda and holistic wellness sector, offering products, treatments, and training globally. With Ayurvedic health gaining momentum online, the brand recognised the need to build topical authority, improve rankings for high-intent queries, and elevate its international organic footprint.
The Challenge
Despite a strong offline legacy, the brand faced:
Weak visibility for core service and product keywords
Minimal presence in top-10 rankings
Low keyword density around educational and eCommerce topics
Lack of structured content targeting key Ayurvedic conditions and solutions
The Strategy
1. Content Structure and Relevance
Created clear page hierarchies and optimised content for Ayurvedic principles, use cases, and remedies, targeting high-value wellness terms.
2. Keyword Targeting for Product & Treatment Pages
Mapped keywords by user intent (e.g. “Ayurvedic treatment for stress”, “best herbal oils”) to improve transactional visibility.
3. Blog Expansion for Informational Queries
Built a content hub covering Ayurveda basics, doshas, and lifestyle integration, designed to attract both new and informed audiences.
4. Technical Cleanup & Schema Introduction
Improved page load speeds, resolved duplicate content, and implemented product and article schema to enhance SERP appearance.
The Results
- Increased from 621 to 1,151 - an 85% growth in less than a year.
- Tripled from 10 to 33 keywords - +230% improvement.
- Combined keywords in positions 1–10 rose from 32 to 118 - a 268% gain.
- Keywords in positions 11–50 rose from 274 to 324, showing greater overall discoverability.
- Improved rankings for condition-specific, ingredient-based, and therapy-related queries.
- Set the groundwork for continued global traffic growth through multilingual content planning and scalable blog architecture.
