In a fiercely competitive consumer space dominated by news publishers and high-authority content aggregators, one industry leader turned to NovaCare Marketing to develop a long-term SEO strategy that would deliver real market share gains – not just rankings.
About the Client
The client operates in the consumer electronics and tech retail sector, a £20B+ market in the UK alone, with intense competition from global marketplaces, niche direct-to-consumer brands, and review-based publisher networks. As a recognised top player in the space, the brand already had a loyal following but was being edged out of valuable search real estate by third-party publishers and news platforms during key product launches.
The Challenge
Despite its strong brand recognition, the client faced two core issues:
Losing Top Keyword Rankings to News Giants:
High-authority publishers dominated the SERPs for product-related keywords and launch terms, making it difficult for the brand to claim top visibility — even for products it directly sold.Missing Out on Launch Traffic Opportunities:
The brand had historically failed to capitalise on search demand spikes during high-profile launches. This resulted in massive missed traffic and revenue opportunities during peak interest windows.
The Strategy
1. Optimising Existing Content for Intent & Engagement
We restructured legacy content across high-traffic pages to better reflect evolving user intent. This included enhancing topical depth, improving readability, and ensuring alignment with modern search behaviour. These changes reduced bounce rates and improved session duration.
2. Strategic Internal Linking
A robust internal linking architecture was developed to pass link equity efficiently and help users discover relevant content with fewer clicks. This also supported the growth of key transactional pages.
3. Technical SEO Fixes
We conducted a full technical audit, resolving crawl and indexing issues that previously limited performance. Improvements in Core Web Vitals and mobile performance also contributed to improved visibility.
4. A/B Testing & Performance Monitoring
Using structured A/B testing, we continuously validated changes — whether it was on-page copy, CTAs, or metadata updates. These tests informed broader rollouts across the site and improved conversion metrics.
5. Launch-Centric Content Strategies
To capitalise on interest spikes, we developed highly optimised content around key product launches and announcements. These earned high-authority backlinks and achieved rapid SERP gains during critical sales periods.
6. Backlink Clean-Up & Disavow
We ran a full link audit to identify and disavow harmful backlinks, while simultaneously attracting natural, high-quality links through content-driven PR and product exposure.
The Results
- Organic Traffic Uplift: +931,806 sessions - a 5.45% increase in just two years (from 17.1M to 18M+ monthly visits)
- Top 3 Keyword Rankings: +423,324 keywords, +10,078% growth
- Keywords Ranking 4 - 10: +13,583 keywords, +742% increase
- Launch Visibility: Over 2,000 keywords ranked in the top 3 during peak launch periods, with a combined search volume of 3 million+
- Revenue Growth: Monthly revenue scaled from $23,000 to $119,000 — a 5X increase
- Total Ranking Keywords: +152,103 keywords — +482% total footprint growth
